Visual style is also reflected in the design attribute – how is the company brand reflected in the site/interface?Ī great example of what we mean by design here is comparing two different interfaces that handle the same data. Navigation is certainly design – how is the content/message organized so that I can find what I’m looking for? is usually what people are referring to when they describe “look & feel.” These clues for context are a major contributor to the experience people have with the site or communication. It’s the non-verbal communication that helps the audience navigate and relate the content to their own experience and background. If you’re designing a site using Web Standards, content is what’s contained in the mark-up.ĭESIGN - What style, navigation, and will help the audience?Īs a layer of the stack, we refer to design as both the style and organization of the content. For a public facing site, content might be represented as required functionality. For a novel, the content would be the manuscript, not the book cover or page layout. For a movie, the content is represented as a script, not the actors or sets or posters or action figures. Sometimes it's easiest to describe what content is not. The content is a list of understanding of scope for what people want to know and need to do while using the site or application. List as many as needed and clearly explain what differentiates each.ĬONTENT - What does each audience need to achieve the goal? Who will be using the application or site? Who will be viewing your presentation? What characteristics does the audience share amongst themselves? What makes them different from each other, or different from the people who aren’t included? Understanding these differences helps create segments of audiences that the final designs may be tailored to suit. Without this understanding, we risk delivering a solution that doesn’t help the client achieve their larger goals.ĪUDIENCE - Who are we communicating with? We should understand how the client competes in their market all the way down to understanding the business need for the specific project. This understanding should be firm at all levels of the project. Understanding how the tactic delivered by our work fits into our stakeholders’ larger strategy ensures that we’re designing the appropriate solution. This encompassing approach considers five basic attributes of communication: purpose, audience, content, form, and technology.īefore we start designing, it's critical to understand the business goal we’re pursuing. This is the framework we use to identify and solve such problems. Every presentation, screen, button and image our team creates is geared towards solving a specific business problem. This will save your edited mockup as a copy, leaving the original untouched.“The UX Stack” is a universal framework useful for analyzing any kind of communication. make your edits, then hit "Save and Close".look down in the preview and click on "edit the above mockup" to launch the editor.go back to your answer in the text editor and paste the code you just copied.edit the original question/answer containing the mockup you want to improve.Taking someone's wireframe and proposing an alternate design is a very important part of every UI discussion. To edit an existing wireframe, just click the "edit the above mockup" link in the preview panel. You can add text above and below, or add more wireframes to the same question. When you first ask a question or submit an answer, you can see our little smiley icon in the StackExchange editor.Ĭlick it and the Balsamiq editor will pop up in the browser.Ĭreate your wireframe, then hit Save and Close and voila', it is added to your question. UX. has become a wonderful resource for anyone interested in creating better software. Other popular StackExchange sites are or, about the English Language and its Usage. The most famous StackExchange site is, the ultimate Q&A site for programming questions. It's a collection of community-edited and moderated question and answer websites, each dedicated to becoming the single best online resource on a number of different topics. If you don't know what StackExchange is, you've been missing out. That's why we made a free version of Balsamiq, integrated with UX. If helping others build more lovable software is your passion, we want to help you. Our main goal as a company is to help rid the world of bad software, one user interface screen at the time.
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